About us
Groundwork is a small Sydney studio that builds websites for local businesses. The kind of businesses that do great work but their website doesn't show it.
Why this exists
We kept seeing the same thing. Tradies, cleaners, cafes, salons. Businesses doing genuinely great work. Five-star reviews, booked out for weeks. But their website looked like it was built in 2015 by someone's nephew.
And then their competitors. Worse work, better website. Guess who was getting the premium customers.
What we do
Every site we build is hand-coded from scratch. No Squarespace. No Wix. No WordPress themes with someone's logo swapped in. Just clean, fast code that's built to rank on Google and load in under two seconds.
We also handle your SEO foundation, Google Business Profile, and content strategy. Everything your business needs to show up online and look like the professional operation you actually are.
How we work
We keep it simple. You tell us about your business, we build you something that does it justice. No jargon, no committees, no months of back-and-forth. When you call, we answer. When something needs changing, we change it.
We start with a free mock-up so you can see what we'd build before you spend anything. If you like it, we go from there. If not, no hard feelings. You're never locked in and you're never stuck.
The principles behind every site we build.
Hand-coded means we control every pixel. No bloat, no limitations, no "the template doesn't support that."
Every millisecond of delay loses visitors. We build fast sites because your customers won't wait around for a slow one.
No buzzwords. No upselling features you don't need. We tell you what works, what doesn't, and what to do about it.
Most agencies disappear after launch. We don't. Monthly support means your site stays fresh and your SEO keeps climbing.
Send us your website. We'll put together a free mock-up. No commitment, no sales pitch.